Posts Tagged statistics
Web Marketing Statistics – How Significant Are They?
Posted by Pedro in Internet Marketing on December 14, 2009
Most of us understand the general picture – the Net is an integral part of our daily lives and a one-stop resource for info, planning, organization and, often times, making a living. But it isn’t till we see the internet selling statistical data that we realize just how powerful the worldwide web is, and how it is shaping our future. Stats, in this case, is one of the most important Internet marketing tools.
Here are just one or two numbers (from ComScore) based on Internet users who are 15 years old and up…
Where are the web users?
In 1996, two thirds of the world’s web population was in the U.S.. Today, asia Pacific is the biggest area (41%) while all of north America reresents only 17% of the international net audience. China and India are growing at the quickest rate with Central Europe and Russia not far behind. All of Europe holds 28% of the pie.
How does the world use the web?
The Conversational Media category (social networks and blogs) of online marketing statistical data is still a high-growth category, enticing an amazing 3 out of four web users and growing at a rate of 7.1% since last year. Games (10.9 % growth) and entertainment (6.7) are also in the top 3 growth categories.
However, the fighting economy has caused a steep decline in visitation to Retail, car, Banking and Travel sites and a steep rise in sites dealing with unemployment. An enormous 46% of all respondents pronouncing that the industrial condition is their biggest worry. 2008 saw a {rapid large dramatic} increase in people conducting financial and economic-related searches online. The amount of folk searching on terms related to unemployment and bankruptcy more than doubled thru 2008.
Social marketing sites and Video:
Facebook overtook MySpace (growing by 127%) this year.
At the end of 2008, it was said that 146 million americans ( a 6% increase from the year before ) viewed 12.7 bn. online videos ( 34% more than the previous year ). Online video viewing now accounts for 12.5% of Americans’ total time spent on the internet, up from 8.5% in November 2007.
YouTube, with 40 percent market share in Nov 2008, continues to be a serious driver in the U.S. Online video market, accounting for roughly two-thirds of the growth in online video perspectives during 2008.
Hulu, the joint video venture of NBC Universal and reports co in 2008, grew its audience by 139% in the last six months of the year.
Advertising effectiveness:
Despite a decrease in clicks from 2008 to 2009, display advertising has shown to have a significant, positive impact on consumer behaviour. It increases visitation to the advertiser’s's internet site, increases uses of name search, increases the likelihood of buying the advertised brand online and increases the possibility of purchasing at the advertiser’s's shop.
E-commerce:
Online spending expansion rates peaked in April 2008 at 15% and then steadily declined through the remainder of the year. However, spending online recovered barely, with sales in January 2009 inflating 2% versus the year before.
Understanding web marketing stats permits you to develop an effective and recent online marketing strategy. Ensure you go where the people are, or, even better, get there before they do!
The Benefit Of Testing Your Statistics In Web Business
Posted by Pedro in Internet Marketing on November 14, 2009
In the beginning, shortly after starting my business I wanted to pay for adverts with PPC and media buying and get traffic immediately. The benefits were obvious at first glance. I was able to turn on the traffic immediately and get as many visitors as I could pay for and not need to try and work out how to get ranked in the search engines. It was not long beofre I realized there weas much more effort involved than you would imagine. See more at internet business ideas.
Statistics play a major part in marketing on the web and should be of primary focus whether using paid advertising or not. The great thing about modern day marketing is that it is now possible to track almost everything in huge detail and make immediate responses. When you paid for an ad in a printed publication you had to wait for release before you could know how well it had done. It is actually possible now to find out where your visitors are being referred from, what is most profitable for you and where people are clicking links, including seeing how their mouse scrolls around the screen in front of you. Check out internet business ideas.
Any website owners can easily check statistics and find out which keyword phrases were typed in to find the page. Often there are some big surprises and the strangest terms can be found. When you have this information you can then optimize for it and gain even more traffic.
If you pay for ads then you will have access to tracking stats where you can optimize based on data. You should check your results every day to begin with and drop the under-performing ads and keywords after a few hundred clicks. You will be able to make the most of the campaign and make profitable for the long term. You will regularly find that implementing small changes can bring about big results so you should always look to track changes. Check out business tips for newbies.
Tracking our Stats For Success
Posted by Pedro in Affiliate Revenue on August 13, 2009
The affiliate marketing business has grown in numbers with a majority of people opting to work from their home. If you are a part of it, chances are that you are earning a hefty sum of money. If you are not, could it be because you don’t know where your advantages lie? The world may have a lot of affiliates, but in order to have a competitive edge over the other and to be more successful, it is necessary that you pay attention to your affiliate marketing statistics. What exactly are affiliate marketing statistics?
Simply stated, affiliate marketing statistics is the data that’s collected from the activities carried out in your various marketing efforts. Having an eye on this type of data will give you an idea about where your profits lie and where you are stagnating.
So what exactly goes into the compilation of affiliate marketing statistics? Simply stated, the number of visitors that enter the website or website traffic can be identified by this. In addition, the conversion rates and the click-through-rate that’s used for marketing articles can be obtained as a result of affiliate marketing statistics.
Keeping a track of your affiliate marketing statistics could be done manually. But this takes time and requires a bit of learning. This may be the reason why many people use tracking software’s to get their work done as the results are generated automatically. Recognized tracking software’s that can generate affiliate marketing statistics will definitely give you a clear-cut idea about what is actually going on in your website and if your goals are being met in a more effective and efficient way.
Some affiliates use various tracking software’s to gather affiliate marketing statistics with regard to their pay per click (PPC) marketing campaigns. Using such methods usually help them in identifying which keywords grab the attention of potential customers and which keywords need a change.
Affiliate marketing statistics that are presented by various other affiliate programs and networks will provide the affiliate marketer to choose the types of products and services that they want to promote. For instance, Clickbank uses this methodology in helping out individuals involved in the affiliate marketing business.
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