Posts Tagged search advertising

Guidelines in Looking for a PPC Company

Posted by Pedro in PPC Advertising on January 6, 2010

The right PPC management company can make or break your online advertising campaign. These days, there are lots of companies promising to increase their clients’ ROI (return of investment), but research shows that only a small fraction of such companies are doing what their supposed to do. You need to know exactly what to look for in a PPC company so you can surely get your money’s worth and not get ripped off by run-of-the-mill companies. Here are 5 things that you need to look into while you select a PPC management company to handle your campaign.

1. Experience. Since an online advertising investment can run for a long time, experience is the first thing to look out for when choosing the right PPC management company. You are entering into a long-term partnership with these people, so your company must have relevant experience and credibility. How long has the company been around? Has the company managed the campaign of any client related to your industry? Look at their portfolio and ask for successful case studies from them. If possible, try to get feedback from other clients by contactlng them. These details will help you get a feel for the company and whether or not it will be the best choice.

2. Expertise. The right PPC management company should be able to understand and meet your campaign requirements. They should have the expertise and capabilities to run a successful step-by-step campaign. How will they conduct this? What are their services? The company must have diversified traffic sources. See if you can get a list of some of the network’s traffic jams by looking into where the PPC traffic is coming from. Also, they should be capable of offering geo targeting. Whether you are a local advertiser or you just want domestic traffic, a PPC company should be able to target your listings to where you need the ads to be displayed. Lastly, your company must have an answer to segment the good traffic from the possible click fraud.

3. Ad Optimization. Be sure you’re aware what your company is doing to optimize traffic. If not, you’re going to be shelling out loads of money for your clicks if your PPC company hasn’t optimized your ads. The right company must take the time to make all your ads perfectly relevant to the keyword searched on Google, Yahoo, MSN and other search engines. Review the performance of your campaign and request the lower performing sources to be shut off. This can significantly increase your ROI.

4. Conversion Tracking. It is very important that your PPC management company has the tools and options to track conversions on your landing page right from the start. With conversion tracking, you can utilize an advanced Google bidding strategy which helps you decide how much exactly you are willing to spend per conversion.

5. Consistent Reporting. In your advertising campaign, communication plays a big role. Your PPC company should send you consistent reports regularly. This will let you know how your AdWords campaign is doing so you could get your money’s worth. Find the right company that can provide this for you. Aside from that, it must also have an expedited review and approval process for your ads to see if your campaign has gone live.

You will have more time to focus on running your business once you hire the right PPC management company to manage your account. More importantly, you can also save the cost of hiring a staff to handle the account for you. To get the most out of your PPC search advertising, make sure you know what to look for.

 

 

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The right PPC management company can make or break your online advertising campaign. These days, there are lots of companies promising to increase their clients’ ROI (return of investment), but research shows that only a small fraction of such companies are doing what their supposed to do. You need to know exactly what to look for in a PPC company so you can surely get your money’s worth and not get ripped off by run-of-the-mill companies. Here are 5 things that you need to look into while you select a PPC management company to handle your campaign.

1. Experience. Since an online advertising investment can run for a long time, experience is the first thing to look out for when choosing the right PPC management company. You are entering into a long-term partnership with these people, so your company must have relevant experience and credibility. How long has the company been around? Has the company managed the campaign of any client related to your industry? Look at their portfolio and ask for successful case studies from them. If possible, try to get feedback from other clients by contactlng them. These details will help you get a feel for the company and whether or not it will be the best choice.

2. Expertise. The right PPC management company should be able to understand and meet your campaign requirements. They should have the expertise and capabilities to run a successful step-by-step campaign. How will they conduct this? What are their services? The company must have diversified traffic sources. See if you can get a list of some of the network’s traffic jams by looking into where the PPC traffic is coming from. Also, they should be capable of offering geo targeting. Whether you are a local advertiser or you just want domestic traffic, a PPC company should be able to target your listings to where you need the ads to be displayed. Lastly, your company must have an answer to segment the good traffic from the possible click fraud.

3. Ad Optimization. Be sure you’re aware what your company is doing to optimize traffic. If not, you’re going to be shelling out loads of money for your clicks if your PPC company hasn’t optimized your ads. The right company must take the time to make all your ads perfectly relevant to the keyword searched on Google, Yahoo, MSN and other search engines. Review the performance of your campaign and request the lower performing sources to be shut off. This can significantly increase your ROI.

4. Conversion Tracking. It is very important that your PPC management company has the tools and options to track conversions on your landing page right from the start. With conversion tracking, you can utilize an advanced Google bidding strategy which helps you decide how much exactly you are willing to spend per conversion.

5. Consistent Reporting. In your advertising campaign, communication plays a big role. Your PPC company should send you consistent reports regularly. This will let you know how your AdWords campaign is doing so you could get your money’s worth. Find the right company that can provide this for you. Aside from that, it must also have an expedited review and approval process for your ads to see if your campaign has gone live.

You will have more time to focus on running your business once you hire the right PPC management company to manage your account. More importantly, you can also save the cost of hiring a staff to handle the account for you. To get the most out of your PPC search advertising, make sure you know what to look for.

 

 

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internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: www.snuko.com/en/products.html Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.snuko.com/en/products.html Ending uga_track_full_url: /outgoing/www.snuko.com/en/products.html Adding onclick attribute for /outgoing/www.snuko.com/en/products.html Ending uga_preg_callback: Dont Panic 768x90_png Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: secure.snuko.com/ref/pe/92300b9f.html Start uga_is_url_internal: secure.snuko.com/ref/pe/92300b9f.html Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: secure.snuko.com/ref/pe/92300b9f.html Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: secure.snuko.com/ref/pe/92300b9f.html Ending uga_track_full_url: /outgoing/secure.snuko.com/ref/pe/92300b9f.html Adding onclick attribute for /outgoing/secure.snuko.com/ref/pe/92300b9f.html Ending uga_preg_callback: Dont Panic 120x600_png Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: www.snuko.com/dontpanic.html Start uga_is_url_internal: www.snuko.com/dontpanic.html Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: www.snuko.com/dontpanic.html Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.snuko.com/dontpanic.html Ending uga_track_full_url: /outgoing/www.snuko.com/dontpanic.html Adding onclick attribute for /outgoing/www.snuko.com/dontpanic.html Ending uga_preg_callback: Dont Panic 120x600_png Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: secure.snuko.com/ref/pe/92300b9f.html Start uga_is_url_internal: secure.snuko.com/ref/pe/92300b9f.html Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: secure.snuko.com/ref/pe/92300b9f.html Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: secure.snuko.com/ref/pe/92300b9f.html Ending uga_track_full_url: /outgoing/secure.snuko.com/ref/pe/92300b9f.html Adding onclick attribute for /outgoing/secure.snuko.com/ref/pe/92300b9f.html Ending uga_preg_callback: Dont Panic 120x600_png Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: www.snuko.com/dontpanic.html Start uga_is_url_internal: www.snuko.com/dontpanic.html Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: www.snuko.com/dontpanic.html Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.snuko.com/dontpanic.html Ending uga_track_full_url: /outgoing/www.snuko.com/dontpanic.html Adding onclick attribute for /outgoing/www.snuko.com/dontpanic.html Ending uga_preg_callback: Dont Panic 120x600_png Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: keywordsearchpros.com/ Start uga_is_url_internal: keywordsearchpros.com/ Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: keywordsearchpros.com/ Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: keywordsearchpros.com/ Ending uga_track_full_url: /outgoing/keywordsearchpros.com/ Adding onclick attribute for /outgoing/keywordsearchpros.com/ Ending uga_preg_callback: PPC management company Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: keywordsearchpros.com/ppc-advertising/ Start uga_is_url_internal: keywordsearchpros.com/ppc-advertising/ Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: keywordsearchpros.com/ppc-advertising/ Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: keywordsearchpros.com/ppc-advertising/ Ending uga_track_full_url: /outgoing/keywordsearchpros.com/ppc-advertising/ Adding onclick attribute for /outgoing/keywordsearchpros.com/ppc-advertising/ Ending uga_preg_callback: PPC search advertising Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Start uga_is_url_internal: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Ending uga_track_full_url: /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Adding onclick attribute for /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Ending uga_preg_callback: Share on Facebook Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Start uga_is_url_internal: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Ending uga_track_full_url: /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Adding onclick attribute for /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/guidelines-in-looking-for-a-ppc-company Ending uga_preg_callback: Share on Facebook Ending uga_filter:

The right PPC management company can make or break your online advertising campaign. These days, there are lots of companies promising to increase their clients’ ROI (return of investment), but research shows that only a small fraction of such companies are doing what their supposed to do. You need to know exactly what to look for in a PPC company so you can surely get your money’s worth and not get ripped off by run-of-the-mill companies. Here are 5 things that you need to look into while you select a PPC management company to handle your campaign.

1. Experience. Since an online advertising investment can run for a long time, experience is the first thing to look out for when choosing the right PPC management company. You are entering into a long-term partnership with these people, so your company must have relevant experience and credibility. How long has the company been around? Has the company managed the campaign of any client related to your industry? Look at their portfolio and ask for successful case studies from them. If possible, try to get feedback from other clients by contactlng them. These details will help you get a feel for the company and whether or not it will be the best choice.

2. Expertise. The right PPC management company should be able to understand and meet your campaign requirements. They should have the expertise and capabilities to run a successful step-by-step campaign. How will they conduct this? What are their services? The company must have diversified traffic sources. See if you can get a list of some of the network’s traffic jams by looking into where the PPC traffic is coming from. Also, they should be capable of offering geo targeting. Whether you are a local advertiser or you just want domestic traffic, a PPC company should be able to target your listings to where you need the ads to be displayed. Lastly, your company must have an answer to segment the good traffic from the possible click fraud.

3. Ad Optimization. Be sure you’re aware what your company is doing to optimize traffic. If not, you’re going to be shelling out loads of money for your clicks if your PPC company hasn’t optimized your ads. The right company must take the time to make all your ads perfectly relevant to the keyword searched on Google, Yahoo, MSN and other search engines. Review the performance of your campaign and request the lower performing sources to be shut off. This can significantly increase your ROI.

4. Conversion Tracking. It is very important that your PPC management company has the tools and options to track conversions on your landing page right from the start. With conversion tracking, you can utilize an advanced Google bidding strategy which helps you decide how much exactly you are willing to spend per conversion.

5. Consistent Reporting. In your advertising campaign, communication plays a big role. Your PPC company should send you consistent reports regularly. This will let you know how your AdWords campaign is doing so you could get your money’s worth. Find the right company that can provide this for you. Aside from that, it must also have an expedited review and approval process for your ads to see if your campaign has gone live.

You will have more time to focus on running your business once you hire the right PPC management company to manage your account. More importantly, you can also save the cost of hiring a staff to handle the account for you. To get the most out of your PPC search advertising, make sure you know what to look for.

 

 

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Start uga_wp_footer_track: Start uga_get_tracker Start uga_in_feed Ending uga_in_feed: Start uga_track_user Start uga_get_option: ignore_users uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: ignore_users (1) Start uga_get_option: max_user_level uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: max_user_level (20) Tracking user with level 0 Ending uga_track_user: 1 Start uga_get_option: account_id uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: account_id (UA-9539743-1) Ending uga_get_tracker: Start uga_insert_html_once: footer, Footer hooked: HTML inserted: Location is FOOTER Inserting HTML End uga_insert_html Ending uga_wp_footer_track: Start uga_shutdown Start uga_in_feed Ending uga_in_feed: Start uga_track_user Start uga_get_option: ignore_users uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: ignore_users (1) Start uga_get_option: max_user_level uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: max_user_level (20) Tracking user with level 0 Ending uga_track_user: 1 Footer hook was executed Start uga_get_option: footer_hooked uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: footer_hooked (1) Start uga_get_option: debug uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: debug (1) -->