Posts Tagged ppc search marketing
10 Things to Know About PPC Advertising
Posted by Pedro in PPC Advertising on March 19, 2010
Before you get yourself into the Pay Per Click (PPC) advertising venture, understand that there are 10 important things that you should know so you won't get stuck in an advertising mess including wasting a lot of your time and money.
1. Landing Page. For every PPC campaign, you should generate a specific landing page. Do not mix the products or services that your company is offering into just one landing page or even making your home page as your landing page.
2. Keyword Layout. Try out the keyword placement of your Pay Per Click advert to find out the best arrangement of words. Try all possible line arrangements and take note of your click-thru rates, as well as, analyze whether your conversion rates remain the same or have changed.
3. Call to Action. To incite your readers to click on your Pay Per Click ad, instead of allowing your prospective buyers get going to the next advertisement to see if it might offer something better, always use a call to to action like 'click here', 'start now', 'join now', 'learn more', and 'don't miss out'.
4. Pay Attention. Monitor your Pay Per Click campaigns daily. There are many cases that your PPC advertising platform will freeze your campaign ads for a variety of reasons. Google will stop ads that are 'underperforming', for instance. Pay careful attention to your campaign and make changes when appropriate to make certain all of your adverts stay active and make a lot of impressions.
5. Trademarked Names. Avoid using trademarked names like 'Ebay', 'Amazon', or 'Walmart' with Google AdWords as these names could get you in a mess and even an AdWords account suspension. Worst, you could be sued for using these trademarks without consent.
6. Conversion and Traffic. Set up a balance between convertibility and traffic levels on your Pay Per Click campaign. Does a free trial of the product or service get you a high conversion rate but low sales? Or you prefer a lower conversion rate but higher sales from serious buyers? The choice is yours.
7. Contextual Advertising. Contextual advertising programs permit you to choose where your PPC ads will be published. Make the most out of this program, especially if you notice an unusually high click-thru rate with the content network, or a low conversion rate.
8. Bid Higher. Getting your PPC ad on the first page of the search query has been proven to dramatically increase impression-to-click conversion rates. This has a complex impact with Google AdWords since your advert placement is decided by your bid multiplied by your click-thru rate.
9. Top 3 Slots. Do you want to pay for the top three positions receive the most unsolicited clicks or 'test' clicks? So, avoid these top 3 slots and instead, aim for the succeeding positions which are still listed on the first page of the search query.
10. Landing Page Test. First optimzize your landing page to reach an optimum converstion rate. Next, to generate greatest targeted traffic to your site, always try your landing pages.
Knowing these 10 simple PPC search marketing facts is the first step to a successful PPC internet advertising campaign. I hope you find this useful and I wish you luck on your online advertising investment.
Secrets to a Profitable PPC Advertising Campaign
Posted by Pedro in PPC Advertising on March 3, 2010
One of the fastest ways to reach prospective customers to your products or services is through Pay Per Click (PPC) advertising. PPC search advertising works when a website contracts with one or more of the search engines, such as Google, Yahoo or MSN and bids on keywords. A surfer types in a keyword in the search box, and their ads pop up on the search results page as a sponsored ad. Make your advert stick out above hundreds and achieve an immediate stream of likely customers.
Know Your Niche
A niche is an area of the online market specializing in one type of product or service. In PPC search advertising, knowing your niche involves knowing the keywords surfers are likely to enter into a search box when searching for a website like yours. Create a primary list of keywords that illustrates your niche market; you can even surf the internet to assist you to find additional keywords that you might not have thought of to include into your list.
Select Unique Keywords
To win the PPC war and not sacrifice a lot of money on very competitive keywords, opt to pick on low competition variations of your main keyword that are unique and are less popular, and therefore cost much less. You can use keyword analyzer software for this or simply type in your keyword in the search box and count the ads.
Design Eye-Catching Ads
You only get to have less than 125 characters for every PPC ad, so make the most out of that valuable space. Get into your searchers’ short attention span and construct noticeable ads. The best way is to ask your readers how they will benefit from your product or service. Make certain that your ad is related to your niche. Some search engines, like Google, will place your advert on the higher list of ads bidding for that keyword based on the number of times your ad has been viewed, rather than how many times it has been clicked. To improve the likeliness that persons will visit your website since your ad has exactly what they are searching, make use of your chief keyword in the title of the advert and in the ad itself.
Test Your Ads
After you’ve written and designed your ads, included with the keywords you would like to bid on, write another ad and run it along side your first ad to test which one gets more clicks or sales. Continue writing another set of ads and try to beat your previous stats. With this, you are definite to have the greatest adverts possible for your chosen keyword. The great this is majority of Pay Per Click search advertising providers will allow you to run two adverts all together, sharing the campaign budget to each and displaying each ad the same number of times.
PPC search marketing can be successful, yet cost-effective when done the right way. With the help of the right PPC advertising company, you can choose the right keywords and create relevant ads to promote any online business you have and make a profitable PPC campaign.
Target Your Keywords for Effective PPC Advertising
Posted by Pedro in PPC Advertising on February 24, 2010
You have recently launched a website that took you a few months to get everything done just like you wanted; but driving online traffic to your “shiny” new site can be really difficult to accomplish if you’re not doing the right thing. All your effort and money you’ve invested on your website would be a waste if you get just a handful of visitors every month. Let the whole world know that you exist and promote your site! But how do you do this exactly? That’s when PPC advertising comes in.
PPC internet marketing involves a whole lot of keyword research. Using the perfect keywords can make all the difference in whether or not PPC internet advertising works for you. But first, in order for you to find out the keywords that accurately describe your website, you need to comprehend the nature of your business. Brainstorm and list everything that comes into your mind about your business and go through your list and really try to weigh each word if it really reflects what your business is about. You’ll most likely find that you’ll be able to get rid of many of these keywords as either being not vivid enough, being too vague a term, or plainly just unappropriate to your business with this easy activity. The reality thing is, when it comes to keywords, more is not necessarily better.
There’s this approach that some advocate with PPC marketing. It is to come up with an extensive list of keywords with the thought that some keywords will cost you much less, and so bringing down your average cost of keywords. However, the only problem with this approach is that many of the keywords are so general in nature that you end up wasting a lot of money on words that are not relevant to your site. You must do is, you really have to use keywords that exactly portray your business, not just some aspect of it; this is what you must do.
You should know that sometimes, a site provides itself too many general terms. Generally, the cost of these types of keywords resides in the high rent district since there are so many people bidding for these words. Unless you have a large advertising budget to spend, you might find it more effective to use words that aren’t quite as popular, which in turn, cost even less. That being said, if a keyword is costing you much more that you’re earning with it, then you can say that it is costly.
PPC search advertising can be an excellent and cost-effective way to grow your business. There’s nothing simpler than to sit down and come up with a list of keywords that describe your business or product and instantly receive an endless flow of prospective clients. Although there are a number of factors that determine success, targeting the right keywords is one of the ‘keys’ that opens the door to a successful PPC internet marketing campaign.
What’s Next? Post Holiday PPC Management
Posted by Pedro in PPC Advertising on February 10, 2010
If you had made it a point to optimize your PPC campaign before the big holiday season, you have jump-started your campaign to a great new year. Though it’s back to reality, it doesn’t mean that you could just sit back, relax, and watch your holiday PPC campaign reap sales for you even after the holiday season without doing anything. Instead of leaving it as it is, it’s high time to drill down further to a more intensive management with your PPC management company.
The perfect PPC advertising company plans one year ahead for campaign strategies for the next coming season based on the experience and data gathered duirng this holiday season. It’s time to get innovative and take advantage out of reports and necessary data from both the PPC search engine platforms and your own datacenter. If you currently have a DIY PPC account or are spending over the the budget, you should absolutely consider starting the new year with proper SEM management from a qualified PPC search advertising company.
Subsequently, what should your paid search management company do next after the holdiays? For one, take a look at your campaign and make the most obvious change – turn off those holiday ads. Next, take a closer look your ad copy and make smart changes. Target those that have been performing really well and try out a variation of it to see if you can beat it. Try testing it in other AdGroups to see if performance will improve yonder. Entice customers to sign up for emails in order to gain deals and coupons or stress new ads for any upcoming sales. This will give you some feedback on your company and will help remind people of your business.
Don’t forget to reevaluate your PPC advertising budget. If you have increased it for the holidays, assess your budget if you need to bring it back to a lower level. Better yet, include your paid search management budget to be in line with your overall PPC internet marketing strategy. Stop spending on some parts of your campaing like ads that have not performed well during the holidays. Rather than stopping your PPC search marketing campaign after the holiday season altogether, just reduce the Max CPC of your under-performing keywords.
The pressure of the holiday rush is over; retaining the customers you have obtained over the holiday season can become difficult as the new year continues. Take that big step and retain holiday consumers and attract new ones who may become regular clients. It’s time to jump on the boat with higher bids and increased ROIs for another great year of PPC internet marketing. If you work with the right PPC management company, your paid search advertising will reap valuable sales over the year; then, you can just sit back, relax, and watch your ROI increase month after month, year after year.
Guidelines in Looking for a PPC Company
Posted by Pedro in PPC Advertising on January 6, 2010
The right PPC management company can make or break your online advertising campaign. These days, there are lots of companies promising to increase their clients’ ROI (return of investment), but research shows that only a small fraction of such companies are doing what their supposed to do. You need to know exactly what to look for in a PPC company so you can surely get your money’s worth and not get ripped off by run-of-the-mill companies. Here are 5 things that you need to look into while you select a PPC management company to handle your campaign.
1. Experience. Since an online advertising investment can run for a long time, experience is the first thing to look out for when choosing the right PPC management company. You are entering into a long-term partnership with these people, so your company must have relevant experience and credibility. How long has the company been around? Has the company managed the campaign of any client related to your industry? Look at their portfolio and ask for successful case studies from them. If possible, try to get feedback from other clients by contactlng them. These details will help you get a feel for the company and whether or not it will be the best choice.
2. Expertise. The right PPC management company should be able to understand and meet your campaign requirements. They should have the expertise and capabilities to run a successful step-by-step campaign. How will they conduct this? What are their services? The company must have diversified traffic sources. See if you can get a list of some of the network’s traffic jams by looking into where the PPC traffic is coming from. Also, they should be capable of offering geo targeting. Whether you are a local advertiser or you just want domestic traffic, a PPC company should be able to target your listings to where you need the ads to be displayed. Lastly, your company must have an answer to segment the good traffic from the possible click fraud.
3. Ad Optimization. Be sure you’re aware what your company is doing to optimize traffic. If not, you’re going to be shelling out loads of money for your clicks if your PPC company hasn’t optimized your ads. The right company must take the time to make all your ads perfectly relevant to the keyword searched on Google, Yahoo, MSN and other search engines. Review the performance of your campaign and request the lower performing sources to be shut off. This can significantly increase your ROI.
4. Conversion Tracking. It is very important that your PPC management company has the tools and options to track conversions on your landing page right from the start. With conversion tracking, you can utilize an advanced Google bidding strategy which helps you decide how much exactly you are willing to spend per conversion.
5. Consistent Reporting. In your advertising campaign, communication plays a big role. Your PPC company should send you consistent reports regularly. This will let you know how your AdWords campaign is doing so you could get your money’s worth. Find the right company that can provide this for you. Aside from that, it must also have an expedited review and approval process for your ads to see if your campaign has gone live.
You will have more time to focus on running your business once you hire the right PPC management company to manage your account. More importantly, you can also save the cost of hiring a staff to handle the account for you. To get the most out of your PPC search advertising, make sure you know what to look for.
Pay Per Click versus Search Engine Optimization: Beneath All the Hyperbole
Posted by Pedro in PPC Advertising on December 13, 2009
Each website owner in the vast cyberspace searches for the achievement of the same dream: A limitless influx of targeted visitors on their websites, noticing their efforts, examining their content and putting their ads and offerings to consideration.
The moment you think of the great sources of website guests, you usually wind up thinking about whichever of these 2 trusted means of traffic creation: SEO or PPC Marketing. However, the second you ponder at these, you’ll come to a point wondering what the real deal is between these two. Where do I put money at?
Frankly, both methods are very necessary channels in the present business scene. If the issue is whether to go with one or otherwise, we advice go with both means…as long as the ROI is beneficial for either one. If you haven’t tried either, try Pay Per Click first. You will get some answers quicker.
Of course, these two have their distinctive highs and lows. What you will get relies completely on how you look at, utilize, and take lead of these vital aspects.
Timeliness: Pay Per Click search marketing is the clear winner on this one, for it takes more time for Search Engine Optimization works to change to necessary traffic compared to how quicker a competent Pay Per Click marketing opration will. Basing on how good and unfailing the Search Engine Optimization works are, it may take as swift as ten days or as stretched as a couple of months to benefit from the search engines.
Cost Efficiency: If you do all of the Search Engine Optimization efforts by yourself, then the expenses are limited to merely your time. Unfortunately, doing it all by yourself and coming up with a good Search Engine Optimization strategy initially, could and will eat up days up to weeks or months of your valuable time. On the other hand, if you settle on on employing the services of an SEO, you must be willing and able to build the venture for the long run. Then again, PPC expenditures could only charge more or less basing on your plan. As your operation progresses and the traffic pours in, the sum accumulates since PPC is a variable cost unlike Search Engine Optimization’s flat search management price tag.
Exploration – When it comes to search marketing research, both means require balanced efforts primarily. Search Engine Optimization and PPC both rely on keywords, meaning you are warranted to establish immense volume keywords important to your website, or employ a PPC management company to carry out the work for you. Naturally, a Pay Per Click campaign’s hot keywords normally don’t come cheap, while SEO will take longer and expend more work to position significantly for an extremely competent keyword.
Maintenance – Both means necessitates time and steady attention. Still the onsite Search Engine Optimization labors get lighter past your primary tasks for a keyword, you will still be required to acquire back-links on a standard basis to stay ahead of the competition, whereas a PPC operation will have your attention requirements softened after a few months of trial. Then it’s just routine maintenance after that.
Excellent PPC and SEO efforts could bless your websites with huge amounts of traffic, and in return essentially improve the likelihood of actually making a sale or getting your services leased. The above foundation are the standards on picking which method will serve as your primary derivation of hits. Moreover, if you find yourself wondering on whether you should do PPC when you have good organic ranking, the solution is a definite yes. If they both have a good Return on Investment; then yes. Positive ROI in Adwords? Go with SEO. Fine natural ranking? Go with PPC. The more gains you have the better.