Posts Tagged Landing page
Ecommerce Advertising Vs Website Optimization
One of the most important propaganda campaigns on the Net is that ‘advertising is dead, long live optimization.’ Thousands of ecommerce business homeowners and Internet Marketers are chanting the mantra like thousands of football fans chanting for his or her favorite team after a victory. It can take several months, maybe years, for the joy to wane, the fanfare to fade, and folks to begin rethinking the knowledge of following a trend while not analyzing the validity of the claims.
It’s easy to believe the hype. Separately the Giants are falling. Several of the businesses falling are Ad reliant firms that don’t seem to be receiving enough revenue from ads to remain in business. At 1st glance, you would believe this implies that advertising is failing. However, before making a snap call, take a peek at the businesses that are surviving.
The deathmarch has been analyzed from all angles, by everyone from newspaper editorials to news anchors to SEO pundits and Marketing gurus. No one has the answers. No one has any solutions – or do they? Clearly the sites listed on top of have figured something out. In some aspects, it’s nothing additional than the ‘sq. peg during a spherical hole’ syndrome.
1st is that the conclusion that nobody pays attention to ads. This is true solely for folks with no expertise within the advertising world. Magazines are seventy five% advertising. Tv is also one-third advertising. Radio is predominantly advertising, despite the actual fact that report once report states that it is not a value effective methodology of advertising.
Second no one, not even the massive search engines, will pinpoint how folks behave on line. Every year to sixteen months the foundations change as everyone scrambles to perceive the patron groups. The problem with the internet is {that the} gurus attended university and learned their marketing techniques before the Internet took off, that in itself, could be a misstatement as a result of not even one quarter of the trendy world owns a computer.
This is not uncommon:
No more than ten per cent of the population can take up television permanently. Raymond Postgate, 1935
The matter failed to start nowadays, however a decade ago. Advertising worked via commercials in television and pictures in magazines that those devices would work on the web. Currently, 10 years later, the industry has been forced to stop and let the shoppers tell them what they want. And, what they wish is interactivity.
Search engine optimization gave means to social networking, to niche marketing, and currently? Those sites who are surviving recognize the answer. They are balancing SEO and advertising, not together, but in a symbiotic relationship.
Optimization for the net means that building smart content and inbound links. Optimization for advertising suggests that building a page with solely one purpose in mind – to guide people to the ad. This can be seen in all profitable sites like the giant and freelance sites like it.
These sites don’t ad advertising to their sidebars and banner exchanges. Instead, the ads ‘are’ the content. The articles have embedded links that result in more pages which, have no alternative purpose than to pre-sell the consumer.
The second part found in these sites is that they all solve issues for the reader. These sites are either social, online education, or entertaining. All the main target is on the visitor, not the merchandise, not the sale, not the web community. And if there’s a ‘secret to success’ it lies in the straightforward truth {that the} Net is the primary advertising medium that focuses on the consumer and not the conglomerates.
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Advanced Internet Marketing Techniques
Posted by Pedro in Internet Marketing on December 13, 2009
There are some common mistakes that can destroy a thriving ecommerce business. Most of them are easy to avoid, however a number of them sideswipe business homeowners in their simplicity, and can leave a thriving business at the bottom of the pile for months. Here are some advanced Web Promoting techniques to help webmasters avoid sabotaging their business websites.
Landing Pages
A common mistake isn’t paying attention to landing pages. Many ecommerce businesses create landing pages and leave it at that. Unfortunately, abundant of the web is human driven, and folks don’t follow mathematical patterns. This suggests {that a} company’s perfectly designed landing page may be ignored whereas a seemingly random page brings some hundred hits a day.
This is often caused by several reasons. The foremost common may be a balance between keyword phrases utilized by users, that are typically totally different from what they ‘ought to be,’ and the content on the page. It typically features a heap to try and do with the number of random web users who linked to that page.
In several cases, a webmaster will notice a particular article that bloggers and forum posters love. They create tons of links to this page, increasing the Page Rank, and hits. Several webmasters never pay attention to these pages, failing to utilize these pages as landing pages. Therefore, hundreds of thousands of guests hit that page during a year – then leave.
Looking out
Most Do-It-Yourself Web Marketers work for years before they learn the worth of searching their own pages. The best manner to seek out unusual and new keyword phrases is to look your own site.
The vital factor is to find out how well you rank against the competition and who specifically is your competition. This could be important to the success of an Web Selling Campaign.
Step #1: Do all your competitors sell similar products or offer similar services? If not, it is possible that your ecommerce web site is using the incorrect content and keyword phrases. Targeting the incorrect market will quickly deplete a corporation’s resources.
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AutoLP Allows You To Create High Quality Auto Landing Pages In Seconds
My friend and I talk about people who have made it big in the internet a lot. In fact, I have encountered some people who have websites that were acquired by big online companies from all over the world. Today, finding a stable job is not easy that is why many people are taking risks on the internet to increase their income. I don’t have good programming skills nor do I have the capital to establish an online shop so I scoured the net for moneymaking schemes. I have come across the idea of affiliate marketing months ago. After reading extensively about the subject, I realized that landing pages are important in driving traffic and earning a lot of money through affiliate marketing. Landing Page Design Templates
I have told some of my friends about this opportunity and they all dipped their fingers in affiliate marketing. In fact, some started off ahead of me. After several weeks of making their own landing pages, however, they reported affiliate marketing is a waste of time because they merely earned a week. I wasn’t that keen to pursue my plans because of my friends’ experiences, I thought that I might as well quit before I waste any more of my time. Before I did, I compared the landing pages used by my friends and those used by professional internet marketers. I realized that the landing pages of my friends have a lot of mistakes. So, what I did was surf the Internet and continued looking for articles and online tools that can increase my chances in affiliate marketing. I was really fortunate enough to come across Auto Landing Page. This website has provided me access to high quality auto landing pages that are truly affordable. Landing Page
As mentioned earlier, I am not really good at computer programming or graphic design. With AutoLP, I was able to easily navigate the landing page templates and customize designs as well. In fact, it only took me a few seconds to change the color scheme of the templates, considering I am not very good with computers and software programs.
Most importantly, my earnings increased to 0 a week just after three weeks of using the landing page templates from AutoLP. I know this is not a big earning, but I am confident that it will grow as I continue to improve the content of my landing pages. Auto Landing Pages
How Important Is A Good Landing Page Design
Finding the right keywords and making a great copy are both very important in internet marketing. Net users are fickle minded and they would not waste their precious time reading content of a landing page that is not well-constructed and substandard. However, if there is one thing that many individuals who want to tap the power of the Internet to boost their sales are forgetting, it is the fact that landing page design is also crucial. The chance of attracting visitors to read on your offers will definitely be low if your landing page lacks organization, order, and stucture. A competitor is always present in the internet regardless of the uniqueness of your product or service. Take my word from the experience of having poorly designed landing pages and how it cost me a lot money. Landing Page
A lot of entrepreneurs are looking online to expand their customer base because it is much harder to compete with big offline companies. For example, if you are into a business of selling bags, you will definitely find it hard to attract customers who are used to designer bags. If you live in a small city, the only way in which you can increase your customer base without spending on a new branch elsewhere is to bring your business online. I am one of those people who thought of having a website secures success in the cyberspace. Since I already spent a lot of money for the design of my online store, I was looking for a way to advertise and promote my products on the Internet without spending more money. High Quality Landing Pages
I asked my friend who was an online marketing consultant in a hotel chain in China regarding my problem of not getting enough visitors and customers on my website for months already. He advised me to look into things like using landing pages in promoting my online store. For the content on my landing pages, he offered his assistance with the keywords that I can use. However, he cannot help me with getting high quality landing page design. He told me that for a landing page to be effective, it also needs to have catchy design and layout. He offered Auto Landing page for me to try as I cannot spend on hiring a graphic designer. He told me that he has signed up for this company too.
I trusted my friend because he is such a good online marketer. I became a subscriber of Auto Landing Page and utilized the landing page templates provided by the site on my internet marketing campaign. I noticed a big improvement in my Net visitors in a span of 30 days. Customers from all over the world started to notice my products, which added to my delight. Landing Page Design Templates
Auto Landing Page Increases Traffic In Affordable Ways
The internet created one good thing on small-medium enterprises. The World Wide Web provided small businesses an advantage of having the online users as their potential customers.Regardless of how big or small a company is, it reaches its niche market with just one click of the mouse. What would be the best way for you to penetrate an elusive target market? The answer is easy. You need not just any landing pages, but high quality landing pages. In the online marketing, obtaining a landing page that can attract customers’ attention has been a predicament for me. Landing Pages
The Internet is a treasure trove of information. Made available are everything you need on search engine optimization as well as landing pages for attracting Net users.Tutorials are even made available for tips and steps to polish your website and turn it to a more attractive one as well as online stores more popular. Sadly, Internet is not a source of creativity.It took several failures for me to learn this while creating attractive and compelling landing pages.Regardless of the effort I have exhausted, the layout design of the landing pages I made were not good enough. Since hiring a graphic designer is not an option for me because I have limited capital, I have spent considerable time researching the secrets behind the high quality landing pages that I have come across on the Net. After a few hours online, I discovered that many of these popular LPs were created by Auto Landing Page. Auto Landing Page
Most of the websites flourishing online are doubtful, thus, making me unable to trust easily and live in prejudice towards them.But as I checked the Auto Landing page, realization broke my notions by seeing their affordability of less then 0 a month. The landing page templates offered by this company are easy to use and are highly customizable, making me appreciate it despite my internet savvy skills. I was able to create a few high quality landing pages for my site in just a couple of minutes.
I am so happy that I signed up with Auto Landing Page. The page visits and views of my landing pages for my toy website increased exponentially. This experience provided me a realization that you do not need to spend that much in order for you to create a traffic for your site. Quality Landing Page
Watch Your Online Business Grow Through Custom Landing Pages
The global financial crisis resulted to a lot of job loss and my husband and I were part of the affected ones. Finding a job replacement was very hard for us especially that we are in our 40s already. Most of the companies prefer employees of younger age who can work for a pittance. My husband and I looked for some ways to earn online. I was satisfied as a home-based data encoder while my husband was into freelance copywriting and web writing projects for a couple of months. The need for data encoders and writers went up as the months pass by. We then opened up a company offering services such as encoding, writing, and other silimar services. Instead of just accepting work from sub contractors, we became contractors ourselves. Landing Page Design Templates
It was not that difficult to open a company and build a website. Our blog and website were actually set up within a day. We found our difficulty on how we can come up with an effective online marketing campaign. In order to penetrate possible clients and customers, our research showed effective landing pages make it happen. We thought of making our own high quality landing pages since my husband is a copywriter. However, after a few weeks of not getting enough traffic, we realized that there is something wrong with our landing pages. It appears that it does not only take copy writing skills for people to stay and read on our landing pages. Landing Pages
It is quite easy to find templates for websites and blogs on the Internet, but there were no free landing pages templates available online. We almost considered hiring a professional graphic designer to build our landing pages eventhough we have limited funds. However, the professional designer’s fee would take us couple of days of data encoding and writing. We kept on our search online for more affordable alternatives for the meantime.
When we came up with the funds to hire a designer, we found Auto Landing Page a day before that. This website is offering 30 templates that can be customized into our own landing pages for less than 0 a month. We chose to sign up after viewing the sample templates that impressed us. We witnessed a large improvement in our visitor traffic a few days after using the customized landing pages. In just a week, we were able to gain two big clients. Our gratitude to Auto Landing Page for the big savings we had plus the customers we have gained. Auto Landing Page
Get Professional Affiliate Landing Pages in a Breeze
Posted by Pedro in PPC Publishing on September 13, 2009
It is very easy to find online money making schemes that will help people to earn a lot of money in a short span of time. However, a lot of hard work is required before you can really see your earnings grow exponentially. In reality, even those who found success on the Net continue to work really hard, especially the ones who are just beginning to make their mark online. One advantage of the Internet is that anybody in the world has the capacity to be rich and make more money than when they were working the 9 to 5. What you have to remember, when it comes to online opportunities, is that you have to strike when the iron is hot. Affiliate landing pages are some of the tools that you can use to get hold of online money. Affiliate Landing Page
As a bona fide member of the Y generation, I can say that I am quite good with computer technology and the Internet. However, I admit that making web or landing pages on my own requires hard work and patience. Since I am not a gifted graphic designer, I am really struggling to keep my affiliate landing pages look professional and attractive. Despite my skills in selecting good keywords, I know that I still need to improve on my abilities to attract my online audience with beautiful graphics and a professionally made landing page. Since I am just new to online marketing, I still do not want to spend money at this time on expensive web pages that are designed by professional graphic designers. I am really fortunate that I was able to chance upon the Auto Landing Page website while I was searching for custom landing pages on the Web.
All of my problems about how to create affiliate landing pages were answered by Auto Landing Page. First, the site offers beautifully designed landing page templates. You can select templates from at least 30 designs that are available each month. It is worth noting that the templates provided do not only have impressive layouts, but they are available in various formats as well. Personally, I really prefer the news format. I believe that this specific template works best with what I am presently offering in my website. Secondly, I really like Auto Landing Page because their landing pages are not that expensive. You will never believe how much savings you can get by using the templates provided by Auto Landing Page. I will be able to utilize over 30 templates for less than $100. If I had my landing pages designed by just any other web designer, I would have spent thousands of cash.
Well, you can find other websites that offer templates that you can utilize for your affiliate landing pages. However, with Auto Landing Page, you can be sure that you will not have any problems in customizing your landing pages using Auto Landing Page templates. In just a matter of minutes, you will be able to change the color scheme of a template to one that will match your affiliate marketing motif. It is without a doubt that customizing your landing pages with the help of Auto Landing Page can be done in a jiffy. Landing Page Design Templates
E-Mail Marketing
Posted by admin in Online marketing on January 20, 2009
My best practice for doing E-Mail marketing
By Pedro Engberg, January 2009
During the past couple of years i have dealt with a numerous of e-mail marketing campaigns, some with great success and others that failed totally.
In this post i will share some of the tips, tricks and tweaks that i have used or seen used with success. Just to clarify, this does not mean that you can just copy the things and your e-mail marketing is guaranteed to work. My best advice will always be to test, test and test. It is often the little things that make the big difference. Also the tips & tricks here are my thoughts and opinion on the subject, you might find that you disagree or want to add something, which is perfectly ok – post a comment and maybe i can change my take on the matter…
1. Creative
Before starting an email campaign, make sure your creative is working. DO NOT use too big creative’s (this goes for both physical size as weight in MB) remember that it has impact on the time you use to send out, plus the download time for the recipient. Further more its unlikely to look good in a mail program if you use a way too big template (i.e. 1024×1680 pixel, in fact that’s just stupid, don’t do that…). If you are using a 3rd party host for your creative, make sure it loads all right.
DO NOT make your creative as one big picture (*.gif, *.png or other) as you can be sure that many e-mail clients and recipients will block you.
DO NOT put your company logo or newsletter head in the top corner of your email – This can, in some cases, be the only viewable area in the reading pane. Use the room for a great call to action or something that will motivate the user to open the email.
DO NOT for any second think that just because you are good at designing web pages, you can use the same experience when designing email. Many email clients blocks images, leaving your nifty design empty and worthless. So think TEXT and DO NOT use CSS, when making your creative. Make sure you go through all paragraphs and cells in your Html and hand code colour, font etc.
2. “Live” Components
DO NOT use: *.swf, Videos, animated gif´s etc. – Not only do you risk that the e-mail clients will block your campaign, many clients do not show animated *.gif´s or send the mails directly to the junk folder. Remember that many hosted email clients (Like hotmail, g-mail etc.) actually tracks if your email is being sent to the Junk Folder – the more recipient that sends it there, the more like it is that your domain and all your campaigns gets blocked. So make sure you use a validation programme that can tell you how your campaign look (and more important if it come through) in those email clients.
3. Subject line
If you want the recipient to open your email, DO NOT chose a lame irrelevant subject. I have seen many examples on really bad subject lines and i have tried some of them my self.
Remember that the subject line is the first thing your recipients see. – Lets take Mr. average guy/ girl who has an average job. How many emails with offers and spam do he/ she receive every day? A Lot! – In order for your campaign to stand out and be interesting you need to come up with an interesting subject line. You can compare it to a headline of a newspaper, its purpose is clear: Make the recipient want more! Motivate, create suspense and urge the recipient to open up your mail! – Important, do this without loosing track of what you are offering! (Some very good campaigns reuse the subject line in the landing pages and in the call to action…).
4. Increasing open rate
By using the recipients name in the subject line you can sometimes increase open rate. Again conduct and A/ B test (“A” with name in subject line and “B” without name) to see what works the best.
Using what i will define as “Value” words in the subject line also helps on OR (Open Rate). “Value” words can be (but not limited to) “Selected”, “Chosen”, “Win”, “Free”, “Help”. Example: ” Dear [name] you have been selected to receive x” had for a long time the biggest OR in the campaigns i was running. Try to think creative and use your own criteria’s as for what you would open, and test, test, test.
5. Increasing Click Through Rate (CTR)
Now lets assume that your recipients have opened your email. Now you want them to click on the advertising in it. DO NOT for one second think, that just because you got them to open up you email, that they will click in it… Studies shows that you now have between 2 & 4 seconds to make your recipients genuinely interested in what you are offering. So how do you do that? In my experience we are now down to some of the really important things. – Keep it simple and CALL TO ACTION! - Strip your message from unnecessary fluff and have a STRONG call to action. (In some cases i have seen that very “flashy” and really ugly emails designs worked the best, they somehow became more trustworthy than the nicely designed ones)…
DO NOT use a CALL TO ACTION without making sure that it is short and can be decoded (read: understood) in matter of milliseconds! – Some times it works to emphasize the call to action with time limitations or limited items in stock. And please, please, please DO NOT fall into the pit of just putting a “BUY NOW!” as call to action, you can do so much better than that. – Do i need to say it? TEST, run an A/B test where you use different call to actions, see which one that gets the most clicks, then use this as your “A” and start testing other call to actions against it. Soon enough you will have an arsenal of action words and phrases you can use.
6. Increasing Conversion Rate (CR)
Now we have come to point (finally). Conversion Rate or CR, this is where you really show what your are made of. It doesn’t really matter if your king of clicks or (king of traffic in SEO) or king of open rates and subject lines if your landing page is destroying all the good work. So before i start stating my opinion about CR, let me make one thing clear: DO NOT for one second thing that just because you have a great website, that your email traffic (or any other traffic for that matter) automatically will convert in to paying customers.
I have learned (the hard way) that there is one thing you can do to increase the conversion from visit/impression/ traffic to actually paying customers and that is – UNIQUE TARGETED LANDING PAGES. Example: You want to sell a USB stick in titanium that can hold 15 GB and comes with name engraving, light and a nifty bag. You do a great email campaign and you get a lot of clicks. All the recipient, who showed interested and actually wanted to buy, lands on the front page of your website. Here they have to search for the product before they can actually order it. Can you see what happens? – You will get a lot who loose interest and goes elsewhere… Let’s combine the example with a strong call to action where you have made a time limited offer: “Buy before [internal time + 2 hrs.] And get 2 for the price of one!” (What happens in this mail is that you get the time of the recipients computer and add 2 hours, giving the recipient 2 hours to react in order get a better offer).
Now if i were the recipient in this example i would think that the whole campaign was a scam. Not only do you urge me to hurry up, when i do i can find the offer, meaning that i will not get the better offer either.
So in my eyes, the landing page is where you really get the heavy artillery out. The landing page, in my opinion, has to be recognizable and in line with the rest of the creative in the campaign. You can reuse the subject line, make it personal (So it takes the First name of the recipient and puts it in the headline) etc. etc. You can show pictures of the product. You can even run A/B test on the landing page. For products it could be: Original Product for €19,95 Verses 2 Original Products + Free Shipping for €39,95. There is a lot of ways to increase your CR. Keep your Strong Call to Action, intensives the client to buy, ad refer a friend and MAKE IT EASY TO BUY!
DO NOT think for one second that just because you have a lot of products lined up on the landing page, it will increase your conversion rate. Recipients click on your email, because they find the offer good, appealing, interesting, existing – if the landing page does not correspond to this, they get disappointed and goes away – KEEP IT SIMPLE, ONE LANDING PAGE PER CAMPAIGN/ PRODUCT…. However that does not mean that you cannot up-sell and cross-sell, ones they are in your order pipe line…
7. Up-sell and Cross-sell
Just a quick note on up-sell and cross selling. I have experienced working with websites/ direct marketers’ who managed to have an order pipeline that was full with extra offers, add-on offers and “people who liked x, also like y” offers, and they were still able to get a very, very high conversion rate. Why is that? – Well in my honest opinion it’s easier to sell more to some one who already decided to buy from you. This is also why they keep these extra offers well away from the landing page. When the user clicks on the “buy” button on the landing page they move on to the next step of the buying process. This can be where the user writes his or hers personal data (age, gender etc. to be used for future retention) on the same pages there are always room for additional offers. This can actually continue all the way to check out and beyond. Often you will get a confirmation email to confirm your order. I have used the confirmation email with very good results, placing an extra final offer or “Welcome offer”. In fact we managed to increase our acquisition revenue (new clients only) with a stunning 25% just by using the confirmation email as selling space. Now just imagine what that can do to your overall revenue in a year…
I hope i could inspire you to improve your email marketing with this post, the subject is huge and i would not be able to cover everything in details here, but if you have questions feel free to email me on post@pedroengberg.dk. Good luck with your e-mail marketing.
If you want even more tips and tricks on how to improve your email marketing – i found a great ressource here.