Pedro Engberg » filings http://www.pedroengberg.dk What´s going on in the online world? Thu, 25 Mar 2010 08:12:59 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Attention All Bloggers! http://www.pedroengberg.dk/attention-all-bloggers http://www.pedroengberg.dk/attention-all-bloggers#comments Mon, 12 Oct 2009 02:34:50 +0000 Pedro http://www.pedroengberg.dk/attention-all-bloggers

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On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.

So what does this mean for Bloggers that promote product?

What if boils down to, is if you are endorsing or promoting a product with an affiliate link attached to it, you need to let the reader know you will be compensated by the product owner. well, the visitors to your sites must be informed that if they buy from your link you wll get some sort of compensation. In other words, you may want to attach a little note saying, “This is my affiliate link, if you buy this product after clicking on this link I will be compensated” You get the idea. I have read tons of posts on this and almost all of them suggest getting legal advice. I will state for the record, I am not a lawer and not giving legal advice here. “You got it, this is a disclaimer.”

This new ruling goes into effect on Dec. 1st, 2009. It’s not a bad deal acutally as this will help the honest bloggers and weed out the bad guys. What will be bad is if you don’t follow the rules.

David Goldman, staff writer for CNN Money notes in his article released on October 6th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.

Frank Kern really rocked out an awesome article on this subject. you can googe his name and find all sorts of stuff he writes about. This post of Kerns is chock full of stuff that gets you thinking and has some extra goodies from one of his lawyer buds.

So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.

Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I truely am sold on the fact that this will help the good guy out there and weed out the deceptive marketers and give our customers a warm fuzzy felling again about buying online.

Cheers!

The Bloggomaniac

 

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