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On October 5^th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.

So what does this mean for Bloggers that promote product?

What if boils down to, is if you are endorsing or promoting a product with an affiliate link attached to it, you need to let the reader know you will be compensated by the product owner. well, the visitors to your sites must be informed that if they buy from your link you wll get some sort of compensation. In other words, you may want to attach a little note saying, “This is my affiliate link, if you buy this product after clicking on this link I will be compensated” You get the idea. I have read tons of posts on this and almost all of them suggest getting legal advice. I will state for the record, I am not a lawer and not giving legal advice here. “You got it, this is a disclaimer.”

This new ruling goes into effect on Dec. 1^st, 2009. It’s not a bad deal acutally as this will help the honest bloggers and weed out the bad guys. What will be bad is if you don’t follow the rules.

David Goldman, staff writer for CNN Money notes in his article released on October 6^th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.

Frank Kern really rocked out an awesome article on this subject. you can googe his name and find all sorts of stuff he writes about. This post of Kerns is chock full of stuff that gets you thinking and has some extra goodies from one of his lawyer buds.

So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.

Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I truely am sold on the fact that this will help the good guy out there and weed out the deceptive marketers and give our customers a warm fuzzy felling again about buying online.

Cheers!

The Bloggomaniac

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Get tracker for external URL Start uga_track_external_url: www.snuko.com/dontpanic.html Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.snuko.com/dontpanic.html Ending uga_track_full_url: /outgoing/www.snuko.com/dontpanic.html Adding onclick attribute for /outgoing/www.snuko.com/dontpanic.html Ending uga_preg_callback: Dont Panic 120x600_png Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: secure.snuko.com/ref/pe/92300b9f.html Start uga_is_url_internal: secure.snuko.com/ref/pe/92300b9f.html Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 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'/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: secure.snuko.com/ref/pe/92300b9f.html Ending uga_track_full_url: /outgoing/secure.snuko.com/ref/pe/92300b9f.html Adding onclick attribute for /outgoing/secure.snuko.com/ref/pe/92300b9f.html Ending uga_preg_callback: Dont Panic 120x600_png Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: www.snuko.com/dontpanic.html Start uga_is_url_internal: www.snuko.com/dontpanic.html Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => 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money.cnn.com/2009/10/06/news/companies/ftc_blogger_advertising_rules/index.htm Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: money.cnn.com/2009/10/06/news/companies/ftc_blogger_advertising_rules/index.htm Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: money.cnn.com/2009/10/06/news/companies/ftc_blogger_advertising_rules/index.htm Ending uga_track_full_url: /outgoing/money.cnn.com/2009/10/06/news/companies/ftc_blogger_advertising_rules/index.htm Adding onclick attribute for /outgoing/money.cnn.com/2009/10/06/news/companies/ftc_blogger_advertising_rules/index.htm Ending uga_preg_callback: CNN Money Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: bloggomaniac.com/?p=4 Start uga_is_url_internal: bloggomaniac.com/?p=4 Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: bloggomaniac.com/?p=4 Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: bloggomaniac.com/?p=4 Ending uga_track_full_url: /outgoing/bloggomaniac.com/?p=4 Adding onclick attribute for /outgoing/bloggomaniac.com/?p=4 Ending uga_preg_callback: give great content Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: bloggomaniac.com Start uga_is_url_internal: bloggomaniac.com Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: bloggomaniac.com Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: bloggomaniac.com Ending uga_track_full_url: /outgoing/bloggomaniac.com Adding onclick attribute for /outgoing/bloggomaniac.com Ending uga_preg_callback: The Bloggomaniac Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Start uga_is_url_internal: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Ending uga_track_full_url: /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Adding onclick attribute for /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Ending uga_preg_callback: Start uga_preg_callback: Array Get tracker for full url Start uga_track_full_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Start uga_is_url_internal: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Start uga_get_option: internal_domains uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: internal_domains (www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com) Checking hostname www.pedroengberg.dk Checking hostname pedroengberg.dk Checking hostname www.pedroengberg.com Checking hostname pedroengberg.com Ending uga_is_url_internal: Get tracker for external URL Start uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Start uga_get_option: track_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: track_ext_links (1) Tracking external links enabled Start uga_get_option: prefix_ext_links uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: prefix_ext_links (/outgoing/) Ending uga_track_external_url: www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Ending uga_track_full_url: /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Adding onclick attribute for /outgoing/www.facebook.com/share.php?u=http://www.pedroengberg.dk/attention-all-bloggers Ending uga_preg_callback: Share on Facebook Ending uga_filter:

12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

On October 5^th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.

So what does this mean for Bloggers that promote product?

What if boils down to, is if you are endorsing or promoting a product with an affiliate link attached to it, you need to let the reader know you will be compensated by the product owner. well, the visitors to your sites must be informed that if they buy from your link you wll get some sort of compensation. In other words, you may want to attach a little note saying, “This is my affiliate link, if you buy this product after clicking on this link I will be compensated” You get the idea. I have read tons of posts on this and almost all of them suggest getting legal advice. I will state for the record, I am not a lawer and not giving legal advice here. “You got it, this is a disclaimer.”

This new ruling goes into effect on Dec. 1^st, 2009. It’s not a bad deal acutally as this will help the honest bloggers and weed out the bad guys. What will be bad is if you don’t follow the rules.

David Goldman, staff writer for CNN Money notes in his article released on October 6^th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don’t comply.

Frank Kern really rocked out an awesome article on this subject. you can googe his name and find all sorts of stuff he writes about. This post of Kerns is chock full of stuff that gets you thinking and has some extra goodies from one of his lawyer buds.

So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.

Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I truely am sold on the fact that this will help the good guy out there and weed out the deceptive marketers and give our customers a warm fuzzy felling again about buying online.

Cheers!

The Bloggomaniac

 

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Start uga_wp_footer_track: Start uga_get_tracker Start uga_in_feed Ending uga_in_feed: Start uga_track_user Start uga_get_option: ignore_users uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: ignore_users (1) Start uga_get_option: max_user_level uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: max_user_level (20) Tracking user with level 0 Ending uga_track_user: 1 Start uga_get_option: account_id uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: account_id (UA-9539743-1) Ending uga_get_tracker: Start uga_insert_html_once: footer, Footer hooked: HTML inserted: Location is FOOTER Inserting HTML End uga_insert_html Ending uga_wp_footer_track: Start uga_shutdown Start uga_in_feed Ending uga_in_feed: Start uga_track_user Start uga_get_option: ignore_users uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: ignore_users (1) Start uga_get_option: max_user_level uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: max_user_level (20) Tracking user with level 0 Ending uga_track_user: 1 Footer hook was executed Start uga_get_option: footer_hooked uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: footer_hooked (1) Start uga_get_option: debug uga_options: array ( 'internal_domains' => 'www.pedroengberg.dk,pedroengberg.dk,www.pedroengberg.com,pedroengberg.com', 'account_id' => 'UA-9539743-1', 'enable_tracker' => true, 'track_adm_pages' => true, 'ignore_users' => true, 'max_user_level' => '20', 'footer_hooked' => true, 'filter_content' => true, 'filter_comments' => true, 'filter_comment_authors' => true, 'track_ext_links' => true, 'prefix_ext_links' => '/outgoing/', 'track_files' => true, 'prefix_file_links' => '/downloads/', 'track_extensions' => 'gif,jpg,jpeg,bmp,png,pdf,mp3,wav,phps,zip,gz,tar,rar,jar,exe,pps,ppt,xls,doc', 'track_mail_links' => true, 'prefix_mail_links' => '/mailto/', 'debug' => true, 'check_updates' => true, 'version_sent' => '1.6.0', 'advanced_config' => true, ) Ending uga_get_option: debug (1) -->