Posts Tagged e-mail marketing
Five Tips for Getting the Most From Your Business’s Email Newsletter
Posted by Pedro in Email Marketing on March 10, 2010
You have decided to start an ecommerce business. From the very start you should plan to obtain email addresses from your site’s visitors in order to build a lasting relationship with them.
Providing ,an email newsletter for your opt-in list subscribers provides many advantages in terms of directing traffic into your site as well as increasing the sales and revenues of your site and company. This is a marketing plan of attack that will not greatly impact your marketing budget and will not also require many man-hours in development.
Use your newsletter to keep the readers informed about your company. Let them know about special promotions that you are offering, and remind them that you are reliably able to meet their relevant needs.
Your newsletters will allow you to establish your brand in the minds of your potential customers. Your copy can impress upon your readers your professionalism, while reminding them to refer your business to their friends and associates.
Here are a few of the issues that you should keep foremost in your mind in creating your newsletter marketing plan:
1) Your newsletter should contribute to your overall consistent brand. Don’t stray from the theme of your site. Remember that it is the site that first attracted the attention of your subscribers.
2) Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.
3) Always be certain of any facts or figures within your newsletter articles. Errors will erode the trust of the readers and will be reflected in your bottom line.
4) Always make sure that the content of your newsletters is fresh. Do not write them so far in advance that the subjects become outdated before they reach your subscribers. You want to be sure that your newsletter is current in order to keep your readers opening the emails that you send them.
5) Follow the laws and sound ethical principals! Using copyrighted material in your email newsletters demonstrates a contempt for the law and ethical practices. Publish only what belongs to you. It costs very little to obtain the rights to a photograph, for example, or to have a member of your staff take a digital photo that is appropriate.
Email Marketing Made Simple And Secure
Posted by Pedro in Email Marketing on January 6, 2010
Researchers through their study have made it very apparent that emails are the most actively performed activity that is carried out by the users of the web as compared to all other activities that are performed on the web. Emails are a kind of method which has attracted attention of a lot of people. Emails are utilized on a larger scale not only for conversations at the lower level but also at management level for taking different decisions. After considering so many points don’t you feel you should be looking up at this channel of marketing to get good results? The best way to reach out to the people to express the views related to your business is through the emails.
It is very much essential for you to have a dependable database of the contacts so that have a booming campaign for email marketing. One of the most hectic things for you can be to search for a database that will interested in your products or services and for which you can carry out marketing. Make sure that the compilation of the contacts that you have is true and they take their authorization for sending mails. There are many companies which at first sent emails for their introduction and also ask for a consent to send mails later this also helps them to confirm the kind of email contacts.
You can have a good promotional plan only if the contacts in your list are not fake and unreal. If the list you have is not genuine it will not work for you as your mail will be in the spam folder. It can be a daunting task to find the genuine users however when you get them it will remain with marketing strategy that you have. So you need to concentrate on achieving right contacts that will give consent for sending mails to them.
The next issue that comes up at a later step is that of designing the email. Ensure that the emails that you sent are not pointless or senseless. You are required to have emails that comprise of fresh point of view and also resourceful so that they are able to persuade the viewers and drag their interest.One more thing that you need to include in the email is the alternative of not subscribing if they wish as this will reveal that they are not been forced. This is also mandatory from the point of adhering to the laws which make sure that people are not forced to receive emails against their discretion.
Web promotion strategy success should also be checked at regular intervals. You will be required to modernize your database of contacts if there are any changes at this point of time. The only thing that can be advised for email marketing is to be vigilant and suspicious at the time of marketing.niche blueprint 2.0
AttainResponse Internet Marketing System
Posted by Pedro in Email Marketing on November 27, 2009
The following article review is of a complete e-mail marketing system called AttainResponse. A lot of the internet marketing systems that you might hear about have e-mail marketing as one of the many tools that they share but AttainResponse takes e-mail marketing to a much higher level
The information you are about to review was obtained from http://www.AttainResponse.com/ in order to give you a quick overview of the system.
Empowering Small Businesses
AttainResponse, headquartered in Erie, Colorado, was founded in 2005. AttainResponse creates and manages text and video e-mail hosting, e-mail marketing, and hosts video streaming. AttainResponse provides affordable, high quality, video enhanced, e-mail marketing products and services for more effective promotion of products and services.
Reaching Marketing Professionals
AttainResponse provides the tools necessary for small business owners or professionals to sell services and products on the internet. Faced with an ever increasing demand for E-marketing solutions and utilizing AttainResponse’s media streaming enabled products, AttainResponse can help all businesses connect with and reach the right kind of audience and generate targeted sales leads. According to actual scientific studies and trials, people generally remember:
10% of what they read
20% of what they hear
30% of what they see
50% OF WHAT THEY SEE AND HEAR SIMULTANEOUSLY
Ease of Use:
Your prospects will see AND hear you, at the same time, delivering the message YOU want them to hear. This allows maximum memory, ensures credibility, and creates powerful selling which leads to maximum success! AttainResponse is comprised of knowledgeable and experienced marketers and designers, technical support staff, and copywriters. AttainResponse makes YOU look good. AttainResponse promises, when you understand the effectives and beauty of video autoresponders, video marketing, and video on demand, you will not want to go back!
AttainResponse Combined 3 Industries Into One System:
A fully integrated, e-mail marketing system has been created from the media, e-mail and marketing industries. You can send professionally designed e-mails, create video enabled web pages to collect prospect information, and reach audiences around the world with live broadcast, video conference, and media that you publish to both e-mails and websites. All this technology and know how creates an increase rate of return on your investment in marketing your business or services.
You will now be able to e-mail market like a professional with all the knowledge and know how to become successful.
This article review was intended to give you an unbiased viewpoint in order to help you make an informed desicion about AttainResponse. If you would like to master the use of e-mail marketing, then AttainResponse is an internet marketing system that you definitely want to look into further!
Here to help you succeed!,
Jerry Vinson
Jerry Vinson coaches and mentors internet marketers in order to help them generate hundreds of monthly leads and a 5 to 6 figure monthly income. Visit Jerry Vinson’s blog to read more article reviews on internet marketing systems and tools, business building, and personal and business success.
Online Marketing in der Schweiz
Posted by Pedro in Internet Marketing on November 1, 2009
e-Marketing hat im Vergleich zu den klassischen Werbemitteln deutlich an Bedeutung gewonnen und darf deshalb nicht unterschätzt werden! Zum e-Marketing gehören alle Marketingmassnahmen, die mit Hilfe des Internets durchgeführt werden können, wie beispielsweise E-Mailing, Newsletter, Banner-Werbung, Pop-ups etc. Dazu gehören auch die Gestaltung und der thematische Aufbau einer Unternehmenswebseite, die sowohl der Kundenbindung als auch zur Werbung neuer Kundenkreise dient.
e-Marketing ermöglicht die Werbung vor einem bedeutend grösseren Zielpublikum und basiert gleichzeitig auf einer effizient aufgebauten Strategie. Ziel des e-Marketings ist nicht nur die Steigerung des Bekanntheitsgrades sondern vor allem auch die Generierung von wettbewerbsfähigen Preisen und eines positiven ROI (Return of Investment).
Suchmaschinenoptimierung Ermöglichen Sie Ihren potenziellen Kunden, dass sie Sie ohne Umwege und schnellst möglicht finden: Durch eine SEO-Strategie (Search Engine Optimization; Suchmaschinenoptimierung) und damit eine hohe Platzierung Ihrer Website auf den Suchergebnislisten von Google, Yahoo, MSN, AOL und weiteren, wichtigen Suchmaschinen
Durch bezahlte Links wird Ihr Unternehmen auf der ersten Suchergebnisseite der Suchmaschinen zu finden sein. Dies ermöglichen wir Ihnen durch die Generierung unterschiedlicher Begriffe, Sätze und Werbung, die Ihr Unternehmen mit dem entsprechenden Markt verbindet.
Interessenten sowie zufällige Surfer werden so von alleine auf das Unternehmen des Kunden sowie dessen Angebote stossen und können sich so leicht einen Überblick über Angebote und Dienstleistungen verschaffen.
Online Markenpositionierung Durch eine gezielte Zusammenarbeit mit externen Websites können Sie eine massive Steigerung ihres Bekanntheitsgrades erreichen. Dies wird durch Verlinkungen mit ausgesuchten Websites anderer Anbieter, Bannerwerbung und weiteren Werbemassnahmen erreicht. Des Weiteren bieten soziale Netzwerke wie Facebook, Xing, Linked-in und viele andere eine ausgezeichnete Plattform, um für Dienstleistungen und Produkte zu werben.
e-Mail Marketing E-Mailing ist die meist genutzte Funktion im Internet und macht die ganze Welt erreichbar. Das E-Mail-Marketing ist deshalb zu einer viel benutzten Werbemassnahme geworden, mit der potenzielle Kundengruppen persönlich erreicht werden können – dies ohne grossen Aufwand! Es ist sehr wichtig, dass die E-Mails zielgenau verschickt werden und nicht im Spam-Ordner landen.
Goal Oriented Online Solopreneurs Are Getting Reading For Next Year By Learning How To Market a Book Fast and Make Money
Posted by Pedro in Email Marketing on October 15, 2009
An Important INTERNET EMAIL MARKETING Report:
From One Future Thinking Online Home Business Owner to Another
During a recession like this, discovering how to increase profits is always the highest reward experience for experienced business leader.
How does this happen? Well, it is no surprise that one of the best ways that is discovered for the manager to make a difference is to publish a book and make it a bestseller.
Wonderful, you’ve made the decision to self-publish a book. Congratulations, success is in your future! A book can give you credentials and help you to draw ever increasing numbers of clients to your business. If such things are your only reasons, then the sooner you self-publish a book, the better. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money
The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says top business advisor DrProactive Randy Gilbert. DrProactive says you will end up with a more money, an outstanding book, and a passive income that far exceeds what the book alone would have earned.
It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Getting busy and starting to write a book that has a business created as an integral part of it, is critical.
The biggest reason most people give up on their dream of being an author is the difficulty of getting signed by publisher. A big New York publisher won’t pay an advance or accept a book unless you have an agent, and agent won’t want to represent you until you’ve been published.
On the other hand, there is a steep learning curve for dozens of technically difficult tasks in order to self-publish. The total cost for self-publishing has been in the range of ,000 to ,000.
Fortunately for the smart person who wants to publish a book and use it to make money, there is a new alternative. Anyone can avoid the publishing catch 22 and get the benefits of a big New York Publisher combined with Self-Publishing.
Strategy 1 – Never give your copyrights away.
Two of the biggest benefits you want are being in creative control and making money from your book. You will enjoy these two self-publishing benefits if you find a New York Publisher that doesn’t buy the copyright to your book, but instead encourages you to use as much of the content of your book as you want to create other products that will make you money.
Strategy 2 – Get the widest distribution possible for your book.
The biggest benefit of a New York Publisher is the wide distribution of your book. Proactively choosing a publisher with wide dissemination will give you the advantage of sustaining higher sales. This will exponentially increase your income, because each book sold in a bookstore will bring the reader back to your website, where you will sell them your other products.
Strategy 3 – Create a book marketing plan that turns your book into a business.
A great benefit of using a big publisher is being forced to have a good marketing plan. But the smart authors today take it to a whole new level. From the get-go, as soon as you have a book idea, you should start turning your book into a bestselling business build around your book. Months or even years before the book is published, you will already be making money. This can even bring in more money than you’d ever get from a publisher’s advance. And your book will sell more copies when it is ready to be printed and shipped, because everything you create will be advertising your book.
IN SUMMARY:
You can get the advantages of both worlds if you use these 3 strategies to select the best publisher for your book. You’ll make money all the way through the entire process from book idea to New York Times Bestseller. You’ll be able to create a book that becomes an automatic bestseller and might even earn you a passive 6 or 7-figure income.
If you need help to find out how to publish a book that makes money and becomes a bestseller, then you must follow the secret recipe that others use to successfully reach that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park
Use Your Company’s Email Newsletter Wisely
Posted by Pedro in Email Marketing on July 27, 2009
You have decided to start an online business. From the very beginning you should plan to implement a coherent plan to obtain email addresses from your site’s visitors in order to build a lasting relationship with them.
Creating a good newsletter for your subscribers can do a great deal to invite visitors back to your site. Repeat visitors are actually much more likely to become actual customers than first time visitors. Obtaining this high quality traffic is a sound marketing investment.
With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and that your company is willing to offer them good deals and services.
Your newsletters will allow you to establish your brand in the minds of your potential customers. Your copy can impress upon your readers your professionalism, while reminding them to refer your business to their friends and associates.
In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.
1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site. Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
2) Your subscribers’ trust in your business is tied to the image that you present in your periodic newsletters. Make sure that it always contains plenty of useful, pertinent information, presented in a professional way.
3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.
5) Under no circumstances should you use copyrighted materials such as images and articles. This is plagiarism, and you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in creating and publishing articles will be well worth it when you see your list build and your traffic increase.
How to Make Your E-mail Marketing Effective?
Posted by Pedro in Internet Marketing on July 7, 2009
It’s not a secret that E-mail Marketing has become a major part of the marketing process every comapny is so concerned about use to make the most of communication with their customers with the goal of promoting further partnership and in this way improve profits. Actually, each and every organization requires e-mail sending. Are you wondering why? It increases the performance . Every person communicates via e-mail. It is the cheapest way to introduce yourself to customers, to increase their number and keep them loyal .
Although, E-mail marketing is supposed to be one of the most effective tools for business promotion, lots of companies do not use it effectively. There are few simple steps to enhance your E-mail Marketing effort and make your company gain from it.
- Be responsive and reply promptly. As soon as you receive an e-mail – write a prompt reply to make a customer feel he is welcome. You may also make a call if a number is provided. Your customer will be pleased. People love it!
- Be personal . Make the subscriber feel important and respected.
- Create segmented messages . Provide answers to e-mails differently to different customer groups according to their preferences, gender and interests. It allows you to direct a specific group of people interested in particular type of product or service and promote your e-mail campaign .
- Be brief and to the point . Make your customer pleased by answering a specific question he asks or sending relevant content in your electronic letters.
- Apply opt-in list building . Start building your list even before your first e-mail is sent. There is no use in huge amount of e-mails, if you don’t have a good targeted and responsive subscriber base.
By implementing these simple rules into your promotion campaign, you build customers loyalty and insure steady stream of subscribers to your business website. In case you feel E-mail marketing is just a part of the effort needed to be done, you are welcome to hire seo and Pay Per Click campaign. SEO firm will offer you complete internet marketing strategy and assist in every process reqired.
E-Mail Marketing
Posted by admin in Online marketing on January 20, 2009
My best practice for doing E-Mail marketing
By Pedro Engberg, January 2009
During the past couple of years i have dealt with a numerous of e-mail marketing campaigns, some with great success and others that failed totally.
In this post i will share some of the tips, tricks and tweaks that i have used or seen used with success. Just to clarify, this does not mean that you can just copy the things and your e-mail marketing is guaranteed to work. My best advice will always be to test, test and test. It is often the little things that make the big difference. Also the tips & tricks here are my thoughts and opinion on the subject, you might find that you disagree or want to add something, which is perfectly ok – post a comment and maybe i can change my take on the matter…
1. Creative
Before starting an email campaign, make sure your creative is working. DO NOT use too big creative’s (this goes for both physical size as weight in MB) remember that it has impact on the time you use to send out, plus the download time for the recipient. Further more its unlikely to look good in a mail program if you use a way too big template (i.e. 1024×1680 pixel, in fact that’s just stupid, don’t do that…). If you are using a 3rd party host for your creative, make sure it loads all right.
DO NOT make your creative as one big picture (*.gif, *.png or other) as you can be sure that many e-mail clients and recipients will block you.
DO NOT put your company logo or newsletter head in the top corner of your email – This can, in some cases, be the only viewable area in the reading pane. Use the room for a great call to action or something that will motivate the user to open the email.
DO NOT for any second think that just because you are good at designing web pages, you can use the same experience when designing email. Many email clients blocks images, leaving your nifty design empty and worthless. So think TEXT and DO NOT use CSS, when making your creative. Make sure you go through all paragraphs and cells in your Html and hand code colour, font etc.
2. “Live” Components
DO NOT use: *.swf, Videos, animated gif´s etc. – Not only do you risk that the e-mail clients will block your campaign, many clients do not show animated *.gif´s or send the mails directly to the junk folder. Remember that many hosted email clients (Like hotmail, g-mail etc.) actually tracks if your email is being sent to the Junk Folder – the more recipient that sends it there, the more like it is that your domain and all your campaigns gets blocked. So make sure you use a validation programme that can tell you how your campaign look (and more important if it come through) in those email clients.
3. Subject line
If you want the recipient to open your email, DO NOT chose a lame irrelevant subject. I have seen many examples on really bad subject lines and i have tried some of them my self.
Remember that the subject line is the first thing your recipients see. – Lets take Mr. average guy/ girl who has an average job. How many emails with offers and spam do he/ she receive every day? A Lot! – In order for your campaign to stand out and be interesting you need to come up with an interesting subject line. You can compare it to a headline of a newspaper, its purpose is clear: Make the recipient want more! Motivate, create suspense and urge the recipient to open up your mail! – Important, do this without loosing track of what you are offering! (Some very good campaigns reuse the subject line in the landing pages and in the call to action…).
4. Increasing open rate
By using the recipients name in the subject line you can sometimes increase open rate. Again conduct and A/ B test (“A” with name in subject line and “B” without name) to see what works the best.
Using what i will define as “Value” words in the subject line also helps on OR (Open Rate). “Value” words can be (but not limited to) “Selected”, “Chosen”, “Win”, “Free”, “Help”. Example: ” Dear [name] you have been selected to receive x” had for a long time the biggest OR in the campaigns i was running. Try to think creative and use your own criteria’s as for what you would open, and test, test, test.
5. Increasing Click Through Rate (CTR)
Now lets assume that your recipients have opened your email. Now you want them to click on the advertising in it. DO NOT for one second think, that just because you got them to open up you email, that they will click in it… Studies shows that you now have between 2 & 4 seconds to make your recipients genuinely interested in what you are offering. So how do you do that? In my experience we are now down to some of the really important things. – Keep it simple and CALL TO ACTION! - Strip your message from unnecessary fluff and have a STRONG call to action. (In some cases i have seen that very “flashy” and really ugly emails designs worked the best, they somehow became more trustworthy than the nicely designed ones)…
DO NOT use a CALL TO ACTION without making sure that it is short and can be decoded (read: understood) in matter of milliseconds! – Some times it works to emphasize the call to action with time limitations or limited items in stock. And please, please, please DO NOT fall into the pit of just putting a “BUY NOW!” as call to action, you can do so much better than that. – Do i need to say it? TEST, run an A/B test where you use different call to actions, see which one that gets the most clicks, then use this as your “A” and start testing other call to actions against it. Soon enough you will have an arsenal of action words and phrases you can use.
6. Increasing Conversion Rate (CR)
Now we have come to point (finally). Conversion Rate or CR, this is where you really show what your are made of. It doesn’t really matter if your king of clicks or (king of traffic in SEO) or king of open rates and subject lines if your landing page is destroying all the good work. So before i start stating my opinion about CR, let me make one thing clear: DO NOT for one second thing that just because you have a great website, that your email traffic (or any other traffic for that matter) automatically will convert in to paying customers.
I have learned (the hard way) that there is one thing you can do to increase the conversion from visit/impression/ traffic to actually paying customers and that is – UNIQUE TARGETED LANDING PAGES. Example: You want to sell a USB stick in titanium that can hold 15 GB and comes with name engraving, light and a nifty bag. You do a great email campaign and you get a lot of clicks. All the recipient, who showed interested and actually wanted to buy, lands on the front page of your website. Here they have to search for the product before they can actually order it. Can you see what happens? – You will get a lot who loose interest and goes elsewhere… Let’s combine the example with a strong call to action where you have made a time limited offer: “Buy before [internal time + 2 hrs.] And get 2 for the price of one!” (What happens in this mail is that you get the time of the recipients computer and add 2 hours, giving the recipient 2 hours to react in order get a better offer).
Now if i were the recipient in this example i would think that the whole campaign was a scam. Not only do you urge me to hurry up, when i do i can find the offer, meaning that i will not get the better offer either.
So in my eyes, the landing page is where you really get the heavy artillery out. The landing page, in my opinion, has to be recognizable and in line with the rest of the creative in the campaign. You can reuse the subject line, make it personal (So it takes the First name of the recipient and puts it in the headline) etc. etc. You can show pictures of the product. You can even run A/B test on the landing page. For products it could be: Original Product for €19,95 Verses 2 Original Products + Free Shipping for €39,95. There is a lot of ways to increase your CR. Keep your Strong Call to Action, intensives the client to buy, ad refer a friend and MAKE IT EASY TO BUY!
DO NOT think for one second that just because you have a lot of products lined up on the landing page, it will increase your conversion rate. Recipients click on your email, because they find the offer good, appealing, interesting, existing – if the landing page does not correspond to this, they get disappointed and goes away – KEEP IT SIMPLE, ONE LANDING PAGE PER CAMPAIGN/ PRODUCT…. However that does not mean that you cannot up-sell and cross-sell, ones they are in your order pipe line…
7. Up-sell and Cross-sell
Just a quick note on up-sell and cross selling. I have experienced working with websites/ direct marketers’ who managed to have an order pipeline that was full with extra offers, add-on offers and “people who liked x, also like y” offers, and they were still able to get a very, very high conversion rate. Why is that? – Well in my honest opinion it’s easier to sell more to some one who already decided to buy from you. This is also why they keep these extra offers well away from the landing page. When the user clicks on the “buy” button on the landing page they move on to the next step of the buying process. This can be where the user writes his or hers personal data (age, gender etc. to be used for future retention) on the same pages there are always room for additional offers. This can actually continue all the way to check out and beyond. Often you will get a confirmation email to confirm your order. I have used the confirmation email with very good results, placing an extra final offer or “Welcome offer”. In fact we managed to increase our acquisition revenue (new clients only) with a stunning 25% just by using the confirmation email as selling space. Now just imagine what that can do to your overall revenue in a year…
I hope i could inspire you to improve your email marketing with this post, the subject is huge and i would not be able to cover everything in details here, but if you have questions feel free to email me on post@pedroengberg.dk. Good luck with your e-mail marketing.
If you want even more tips and tricks on how to improve your email marketing – i found a great ressource here.